Award-Winning Resources to Reach Your Audience in 2025

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Happy Holidays, ChiroSecure family. Thank you so much for joining us today. It is with excitement and anticipation that we start 2025. But, before we end this year, I want you to know We think about you often as someone that is inspired by the work that getting out the benefits of chiropractic care enables.

I want you to feel the same passion and energy that the foundation is with you, it’s for you, it’s up to you. about you. And it’s about growing our communities. And with that said, I want to share with you our award winning resources that I think you can use to reach your audience in 2025 in anticipation for the best year ever.

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So let’s get started and let’s show you what we have in store. As always, I begin my presentations with the most important piece, It’s being able to thank these sponsors, ChiroSecure, for having a fantastic 2024 and looking forward to the best year ever. Now, as we started to talk about what does it look like for 2025, it’s the housekeeping policy that I think every clinic has to do.

It’s what does it look like when you walk through your own doors? Simple things, like the clutter, like getting rid of 2024, getting into 2025. Are your walls refreshed? In fact, when was the last time you changed any of the posters in your practice? Because what we want to do for you at the Foundation is give you what you need to keep on task and on purpose.

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Where our posters are is to ensure that you’re getting the latest, greatest research, very much. And you can get out the information that you want and desire. And as we go through, I want to share with you, this is our marketing roadmap and it really goes through. If you’ve never seen this before, December is the roadmap for Lower Back and you can click and get that poster, just like I pointed out there.

In week one, look at the fabulous things. You’ve got cover photos, keeping your social media happy. You’ve got the patient outreach tip sheets. Many opportunities to really get new eBooks into your practice and yes, having new information on your social media and your clinic is really key, but also your community presentations.

What do they look like? These are already done for you. Everything the foundation offers is the latest greatest, whether it’s social media, working with your CA and having going through the handbook. Or maybe it’s a just in reality podcast, because trust me, your patients are listening to podcasts and you want them to listen about something that inspires them.

And speaking of inspired, look at all the people that are joining us to make this happen. And that’s really the key to success is how do we get these moments in front of us to really benefit on marketing our practice and our clinic. One of those pieces is, Reminding you that in the beginning of the year is a great time to get out myths and facts.

You remember we did the Today Show. It was really well received, and we came out with a tip sheet that I think would be fun for you to repost on your website, maybe put it into a text message or in your newsletter, getting out the important pieces. Because chiropractic is one of the fastest growing healthcare professions, and obviously we picked wisely to choose chiropractic as a career.

It’s also a lifestyle. And when we jump into other people’s lifestyles looking at the rodeo, our goal this year was made possible by And it’s made possible by chiropractic care. And our goal was to reach a hundred million, and I’m happy to say it’s December and we have reached well over a hundred million.

This is the antithesis of being able to work together on the golf, pickleball, and rodeo athletes to showcase to our patients. What we’re up to, how do we optimize their health to be able to play the game that they love? And you can see that this consumer focused ad was played 17 times during the Masters Tournament and we reached over 1.

5 million households in those particular 30 second ads. So it all adds up. You got Pickleball. Again, we played this on 20 times on CBS, on the Tennis Channel, on ESPN and streaming services during the National Pickleball Championship. Over 50 million people. Who knew Pickleball was growing that fast?

You did. Having these posters or putting it out into the universe that you optimize performance Enjoy yourself on the pickleball court. Enjoy yourself while you’re playing a sport like golf so that you can showcase how you optimize it. But the fun part, being part of the world’s largest rodeo ever.

And they welcomed us with open arms and listen, We had this 30 second rodeo commercial, it played 350 times during the National Rodeo Finals on the Cowboy Channel and targeted rodeo networks during December 2nd to the 15th, and what an epic moment it was. We also got posters and billboards out, so our billboards, 8 seconds made possible.

This is a fantastic one that we worked with our state association on. everyone. So that in North Dakota, they knew chiropractic was there with you, for you, and we’re all about the patient. And that’s why chiropractic succeeds. It’s about the patient. Now, if you haven’t seen one, I have to share this with you.

You want to talk about bulls? Let’s go here and let’s show you. What did the commercial actually look like? If I could hear me, this wouldn’t allow me to perform very well. Here at the world famous Calgary Stampede, we have health care We have experts from many disciplines, including chiropractic.

Every provider is here because they are an integral part of the care our athletes require to compete at the highest level. No matter what you do in life, make sure you have a complete health care team that includes a chiropractor. You need one just as much as I do. Go to f4cp. org slash findadoctor to find a chiropractor near you.

Now, listen, when we get those ads, those are really critical to getting our name out, but building the brand that professional athletes need us, want us, desire us. But also, if you can fix someone who fell off a bull there’s hope for me too. Now, I want to share with you this very exciting gold buckle ceremony that we also had the luxury of being part of, and this to me is how we show our golden opportunities in the rodeo.

So let’s show you this one. The 2024 Rangler National Finals Rodeo Buckle presentation from the South Point Hotel and Casino is brought to you by the Foundation for Chiropractic Progress. Champions depend on chiropractic care. Find a chiropractor at f4cp. org slash find a doctor. So we’re in the award winning moments to actually get our information out and do it in a way that makes sense.

Now, you can also be consider getting out our Harris Poll results because when we did that for October, which happens to be Chiropractic Health Awareness Month and it’s a global month. This new survey pointed out that the majority of Americans have experienced back or neck pain at some point in their life, but what we also found out is they’re taking the easy way out.

They’re not doing what the American College of Physicians wanted them to do, which is a drug free approach first. So we want Americans to know that hand in hand, we want to walk with them through their pain, especially when it’s neuromuscular skeletal, and we want to be able to help them Find a better approach than a drug because there is not a pill for every ill.

And that is why we’re trying to get this message out. And I’m encouraging you, if you haven’t done this yet, reach out to your local newspaper and start sharing some of your tips on low back pain and also some of the statistics that are real. People are suffering. And now more than ever, it is our time to step up and step into a whole being approach to care.

We don’t just treat pain. We optimize the body’s ability to perform and we alleviate pain, but also we’re a preventative option. When we go into the news, we want you to come with us. We want you to share as much as you can from our social media. And then press any key to continue this conference. As we go through, we wanna make sure that we go through and talk to you about Roon.

And the Roon was a very important piece for us to be able to get out into the ethos to 180,000 people came to view our vignettes. Now listen, if you have not watched one of our vignettes, first and foremost. Watch one of them. I want to share with you why it was so important, and I also want to ask, will you help donate just a little bit of whatever you can this holiday season to help us move into 2025 bigger, better, and bolder than ever before?

Listen, I want to share with you now what Kyrathon was all about. You can go there, you can watch the vignettes, FRCP. org slash Kyrathon, but here it is. As you can see, there’s the FRCP website. Dot org slash chira you can donate. Gosh, we would really love it if you would. You are the only participant in this conference and we would like to continue this conference.

Make sure that you can see all of these fantastic moments ahead and you are looking at. Active recovery. Maybe your patients are looking at active recovery. Maybe they’re looking at vitality and they want to know how to learn more about their longevity. It’s all chiropractic related. Want to get them moving in the new year?

What about yoga and chiropractic care? All you have to do is share these in the little corner. You’ll see brain conversations change with chiropractic care. And there is someone in your practice right now who’s thinking about becoming a chiropractor. That might be the time to change where their focus is if they didn’t think about chiropractic yet.

Major leagues, and this one here is one of my favorites because it has the all time greatest from PGA Tournament to Diamond, to the Arizona Diamondback. Just phenomenal athletes talking about chiropractic care and the backbone Nadu. But, if you’re aging Who doesn’t get energy with The Fit at 98? It’s a big key to moving forward and having that happen with us.

Our job is to share as much as we can and get as much information out there, but we also need you to do it as well. So I want to encourage you to look at the Global Chiropractic Health Month because next year we’re going to have it again and we want you to be part of what would you share with your patients.

These are our latest ebook drops. Number one, how chiropractic supports women’s health through the stages of life. And number two, people that are in chronic pain. Pain management. It’s all about chiropractic. How do we help them be better? Get them listening to the podcast to help with you. How to transform your mind and body.

And it’s with Dr. Nick Athens. You’ll remember him. He was in the football time frame when Joe Montana went down on the field and he ran out there as the hero and really put chiropractic on the map. At that early time. Now Adjusted Reality Podcast, you can easily download it on your own device but also share with your staff.

If you get them pumped up about chiropractic through the influencers, celebrities, and healthcare professionals, they will talk more about chiropractic wherever they go, on the road, and ensure your practice is number one. Now speaking of number one, we’re honored. We need to be competitive in our space is marketing.

So we won the Stevie award and that’s a leadership award. Fantastic award to win and we’re so proud to win it. But also Airmes and the healthcare digital 41st anniversary gold in that one. Silver and Stevie. So we got a lot coming up now. I promised you that October is going to be a big splash. 130 years, can’t go wrong.

Want you to be there with us. But most importantly, this time of year, I want to say thank you. Thank you for all you do to your community. Thank you for helping the Foundation be the best we can be and joining us. If you haven’t quite yet, this 2025 season is the time to do it. We want to elevate every single chiropractic clinic around the globe.

And we do it together. So from all of us at the Foundation for Chiropractic Progress, Happy Holidays! And I am absolutely fired up, ready to go, and wanting to make 2025 our best year ever. So please join me. The time is now if you’re not a member f4cp. org package and you can join us in 2025 to make it your best practice season ever.

Isn’t it time you join the most powerful team of successful doctors and chiropractic and go for the gold? Simply go to www. f4cp. org package and get your customized press. This success solution.