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Hello. My name is Dr. Kim Hoang and, uh, I practice in New Orleans. I want to thank ChiroSecure for, uh, giving me this platform to be able to communicate with my fellow colleagues and also the public. Um, today I’d like to talk about, uh, what is healthcare versus sick care in the United States? Um, in New Orleans, I see, uh, predominantly a lot of, uh, Spanish speaking and also Vietnamese speaking patients. Most of these patients come from countries that are not well-developed in terms of the healthcare. Um, and uh, often they wait until they are not able to work or either not able to walk, uh, before they come in to see me. Uh, occasionally I am the only doctor that they see and, uh, usually, um, whenever they come in to see me, I find that it’s up to me to be able to educate them as far as what health care is versus what secure is, um, and also being proactive and not, uh, and not reactive.
Um, so, uh, today, um, I would like to, uh, with this topic, I’d like to introduce my guest, um, is, uh, his name is, uh, is a very good friend of mine and also a colleague, uh, Dr. Bradley Kirzner, he attended Life University and eventually graduated from Logan University. He’s the author book, people form is optimal health, a guide to help you achieve most of your health. He has been named chiropractor of the year in 2012, in 2016 by Master Circle Global. Um, he had, he is the founder and, uh, contributor to Kirzner family, a scholarship for Crimson tide foundation. He’s been appointed in the past, uh, to Louisiana board chiropractic examiner peer review committee. He’s also the district representative for the chiropractic association, Louisiana for the past seven years. He’s also received award for 20, under 40 in central Louisiana for two in 2015. He’s been practicing for about 17 years. And you’ve practiced this in, in, uh, Alexandra, Louisiana, central Louisiana, about three hours drive from new Orleans, uh, without I’d like to welcome Dr. Bradley Kirzner mm.
Uh, quite quite an introductory for him. So, uh, we appreciate, uh, all the accolades and, uh, conversation. And we’re excited to talk to you today. I appreciate you bringing me on here, so we can, maybe we can have a, a, a very important conversation that I think that needs to happen. And, uh, and with our system today, our healthcare system.
Right. And oftentimes I find that, uh, and I’d like to see how you approach your new patients when they come in and they see you often they’re coming in with some sort of pain. So how is your approach with your patients far as, you know, addressing the pain or, uh, what, uh, how are your conversations with your patients?
Well, you know, obviously the, the draw to everybody coming into the office is typically what everybody’s been trained to think about. We go see a doctor because of some sort of symptom or some sort of illness. And so the first thing we have to do is acknowledge that with our patients, we have to make sure that we understand that we hear what they’re saying, we hear what they’re looking for. Um, but at some point in time, somebody has to start the education process and change their thought process from where they were, where they walked in to where they could be. And, and that’s really where, uh, the majority of the energy is first acknowledge what they’re, what what’s going on, understand that that’s going to be our first, uh, the first line of communication. And to help them feel at ease that this is what’s going to happen.
But at some point there’s gotta be the education. There’s gotta be the shift of the transition so that they understand a difference between just symptomatic relief, just pain relief, to moving into a system that we were misusing or miss calling it, which is a healthcare system, you know, um, you know, over the course of time, everybody has been trained the same way. As I said, before, you go to see a doctor because you’re sick, you gotta see a doctor because you have pain or symptoms. Well, that’s being called healthcare, but that’s really what it’s sick care. So this is the definition of what we’re talking about is we have to change their thinking because the majority of people walking into our office is same thing because they’re sick or because they have pain. And so the, it all starts there of acknowledging it and then moving to the educational process of changing, changing their actual, uh, how they view, uh, that verbiage of healthcare versus a care.
Right. And I find that for me personally, um, I know that whenever they come in a, we go over the treatment plan with them and, you know, sometimes they look at it like, well, you know, I don’t really know if I can afford it, but it’s more so I don’t know if it’s worth it. So to them, is it more of a luxury or a necessity? And, uh, I find that education is highly, highly important as far as teaching them, like you had mentioned, uh, as far as where did the pain come from, but how can we move upon that to be able to prevent it from, from, uh, come on again. I know from my practice, um, whenever I first started my private practice, which is around when you were, you did as well too. I know that’s when we, we had initially met about 16 years ago.
Um, you know, it was more, you know, just working with the pain, right. Just, Hey, you know what, come on in, I’ll treat you for a couple of visits. Uh, hopefully you’ll get better about 12 visits and then we don’t see them again. Um, but since then, uh, I shifted, uh, not just from, you know, for me personally, um, but also even with my staff as well, too, to be able to teach them that. So it’s, it’s going from a pain to brain and then also to wellness. And I, and I’ve seen, you know, a huge difference in terms of the, the results and also the, um, satisfaction in my patients. But of course with that, it comes that there comes a lot of, uh, uh, education that needs to be, um, uh, constantly, uh, uh, reiterated to the patients.
Yeah. You make an excellent point because, I mean, you talk about it at the beginning when you present something to the, those patients, they oftentimes say, okay, well, when is this over? What is this? When, when is this completed? And it goes back to that same story is they believe there’s a start in the beginning to health. And the truth is health is a long-term, you know, universal concept that has to be designed and developed. And I think one of the things that, that I’ve found that’s interesting is to try to connect the dots between what they know and the unknown, you know, um, they know that they can’t go to the gym for three weeks and be completely, you know, uh, get the complete results that they want to have in their life. Okay. They know that if they brush their teeth for, uh, uh, only for the next six months, that they, that, that, that doesn’t solve the, the answer to why you brushed your teeth in the first place and, uh, you know, give it to dentistry, give it to the healthcare industry, give it to the, uh, uh, gym membership, gym and concepts about understanding and teaching people, the longevity concept.
And even still people still don’t get it. They’re looking for the quick fix. They’re looking for the, uh, the easiest way out or, um, or the easiest way to do it. So it, it is a ongoing process of, of constant education and constant communication. And, you know, uh, you brought up a good point because you know, where we started in chiropractic and where you’ve, where you’ve evolved is fairly identical to what, what I what’s happened in my world. And one of the things that I talk about the patients, you know, we, in fact, we were talking to some chiropractors just today about their concept of chiropractic was more, I want short-term relief, and there’s not anything wrong with that. If that’s what fits into your, you know, fits well for you. Um, but you know, just like in any profession, there’s, there’s different varieties of what’s going on.
And that’s one of the things we teach our patients is that, Hey, look, if you’re looking for just quick fix, if you’re looking for just a quick, a quick, uh, symptomatic relief, well, we’re probably not the best office for you. And so right there we start, we start the communication with it that if you want to, if you just looking for something quick, fix what you’ve been doing, or maybe what’s been going on, well, then here, you can continue to guide you to a place that’s going to do that. But if you want to make a, if you want to start to see something different, if you want to be starting to get proactive towards your health and not continue to do the same thing, if you want to understand your health and wellness, then, then this is then our office is going to be able to provide that for you.
And I think that distinction upfront, and also this helps people to understand the difference between, okay, what is, what are you going to be able to provide and, you know, setting the setting the tone differently, because you know, it is, it’s about the brain. It’s about, we’ve got to get the brain communicating. And I use neurological tests to show people that it’s not a pain game, it’s a brain game and helping them to understand, uh, understanding the progression. So it, it is it’s, uh, but the, I think the most important thing you said too, is that it is a consistent and constant message that has to be drawn, not from just you, but from everybody on your team and from everybody on a consistent basis, not just day one, not just a five, but you know, Dave 452, they have to understand that they want to do longterm wellness or, you know, uh, then we’ve got to make sure we understand what wellness is consistently and balancing the stress that’s in the world.
Right? So, uh, in speaking of stress, I know that, uh, in this world today, we are highly stressed out with just everything going with the pandemic to, you know, losing jobs, uh, changing jobs. Uh, I mean here in, in, uh, new Orleans, uh, recent hurricane that, uh, uh, wiped out, uh, you know, can wipe that wipe out your house, uh, and having to rebuild. So, you know, one of the things that I use at my office is a stress analysis as heart rate variability. And when the patient comes in, we’re able to do the test. It takes less than five minutes. It’s almost like taking your blood pressure. It spits out, you know, a lot of, uh, uh, great information as far as how, how stresses your body, how’s your brain and your body functioning. And the patient can see, uh, as far as, you know, physical, chemical, emotional, vibrational stress, you know, how, uh, their body may, um, reflect without it, without you actually feeling it.
So that’s one of the key actors that I’ve been able to use, uh, here at my office. Uh, and, uh, we’ve been able to show it to the patient as far as how are you doing today? They, they may be free, but, um, you know, their stress level is still quite high. So, you know, we do BrainTap or, um, you know, continue to adjust them. Um, so you know, is having, um, a measurement to be able to show the patient why they’re coming in. So it’s not just, okay, we’re going to see you two times a week for five weeks. You know, this is why you’re coming in, you know, miss Mr. Jones. And, and, and, and as I mentioned, you know, I find that my patients are happier now than they have ever been. They’re satisfied, you know, coming in and they’re, they’re, they’re, they’re living their best life, uh, for the patients who decides that they want to stop whenever they feel better and invest their own personal choice, you know, it’s just a matter of months before they come back.
And, you know, it’s, I mean, it’s, it’s, it’s, it’s, it’s us that has to be able to continuously educate the patient, right. Doctor means to, to be an, an educator. Um, so, and, and, and I find too that it’s important that your staff is on board. Um, a lot of my staff members that have started with me they’re there, there are a lot that does not know what chiropractic is. Um, but it’s up to us to be able to educate them from the, from the start and then for them to educate our patients. And, and I know Dr. Kirzner, uh, you and I, we send our, um, our staff to too many seminars. It’s constant learning. Um, and, and we’re constantly evolving and adapting with times. So,
Uh, yeah, I think that’s it. Now, first of all, I think you made a point that I will tell you this. If I was a patient of yours, I’d never stopped coming. I think you, uh, I think you had an amazing opportunity to be a perfect place to, uh, to enjoy my health and care from you. So, um, that’s just a side note, but that said, we want to make sure that, uh, your staff conversation is really important and it’s something I’ve invested into. In fact, almost weekly, I work with my staff to try to talk, talk to them and train them a little bit about the ideas and concepts of what I’m talking about. And I, you know, I make a conversation with them that our four walls in our office is, is this is, is, is an important place. We, everything we do tries to create a congruent message of health and wellbeing.
So, um, and, and it’s an extreme measures message. And the reason that’s extreme is because outside the walls, there is, uh, everybody’s getting a different message. And when you get that different message consistently, whether it’s through TV commercials, whether it’s talking to a friend or a family member or whatever the case is, they’re constantly being discussed with, or, or certainly the, the news was constantly getting discussed. The how to just to draw into a sick care model, secure model, oh, my head hurts. Oh, they’d be taking it. You know, the question, have you taken anything for it? Well, we didn’t have a headache because we were lacking, you know, the certain medication we take the medication, so we don’t feel the headache. So as long as we’re just treating the symptoms, we’re rarely gonna, we’re always gonna fail at trying to figure out the cause of the problem.
And this is something that we have to ingrain from our team to our patients, so that they can understand that. So that’s one of the things we try to drill into, uh, on a, on a consistent basis so that when they hear conversation that, you know, for the most part, over our course of life, wouldn’t really, we don’t think anything different of somebody has to stop that conversation, or at least halted. So people can think and process and pray when they start the process as a, does that really make sense? Do I have a headache because I don’t have enough Tylenol in my system. No, but the Tylenol makes the headache go away. So that must have been the answer. No, that makes it so you don’t feel it. And so when we start to get people to understand that, um, then we can start to say, okay, um, th then we can start moving the direction of communication, the education away from sick care.
Okay. What w what, what active steps, what you said is something important, proactive steps can I do to become healthy? Okay. So if we keep teaching sick care is healthcare where it’s, we can’t fault anybody for thinking that our healthcare system is doing what it’s supposed to do, which is treating sick people. So we have to be part of that. And then you said the message with the, with our staff is really important and no better time than in this last year. Did this come into a realization? The last couple of years is understanding a system we’re completely focused on things that are not promoting health, but how to avoid sickness. Okay. And, and I think that’s where the shift has to be into play is we’ve got to really think about what proactive steps can we do to be, become healthy and staff teachers that, um, but we’ve gotta, you know, we’ve gotta make sure that they’re, they’re trained a hundred percent. So that’s why it’s critical that that comes along with, with other members as well, or to other, other conferences to educational purposes as well.
Right. And, uh, I, uh, the lick had been a member of master circle global for probably maybe 16 years or so. And I was led on to masters master circle global by you. And I would say that their mass circle was very big on education. We have seminars a couple of times a year. Um, I find that a lot of our colleagues probably only go to the minimum CE classes. And usually it’s just a doctors going, um, I’ve, you know, I’ve, I’ve, I’ve started bringing my staff, uh, to the seminars and they get the message they’re able to, um, be able to be my advocate as far as my message to the patient, without me having to say it to every single patient. But yeah, I think education is highly important. Um, and, and then all of the, you talked about St care. Um, I know that whenever a patient comes in and they say that, you know, I have health insurance, uh, does my health insurance covers is, uh, or, uh, whenever they’re out of active care and they go into a wellness care, uh, why doesn’t my health insurance covering?
Well, health insurance is really sick insurance it’s whenever you’re sick is emergency care that they cover. Uh, so, so it’s important that, uh, that we’re able to communicate with them from the get-go and let them know, Hey, look, you know what, you’re going to go, you know, probably into, um, a wellness care, maybe within two to three months, insurance does not cover that. We’re not at the mercy of the health insurance. Uh, you get to make your own decision on your healthcare. And so, uh, by planning it out, we’re able to allow the patients to make a decision on their own without, uh, being at the mercy of their health insurance. And, you know, I think that that’s important to communicate so that they can continue to be able to see you, uh, and not having any friction.
Right. Well, I think that’s brilliant what you’re just saying there, because, because that’s exactly one of the things that we have to set the tone first, as I suggested earlier, when we talked to our patients, you know, if you’re looking for short-term pain relief, we’re probably not the best office. And if they come in saying, well, what about my health insurance? Well, as you said, and that’s one of the things I always tell people, uh, your insurance has a sick care insurance, okay. It’s there for pain and symptoms. Okay. It’s not there for wellness care and even says it it’s based on medical necessity and their medical necessity doesn’t cover, uh, it doesn’t cover, uh, corrective or wellness care. So as long as we S you know, I think what everybody is yearning for and what people really want to hear is the truth. So if we can just teach them the truth and not try to, you know, sugar-coated around or try to push this and then come around with something later, just tell them up front, some guys, some of the people in front, if you tell the truth and you genuine from the Z with it, with the proper intent, you know, I tell this to my staff all the time, there’s going to be some tough conversations we have.
But if you say it with the truth, if you say it with proper intent, okay, there’s never going to you’re, you’re never going to fail at that part. Okay. People might not love it, but you’re going to be, but, but you can, you can hold your head high and tell them that this is what’s going on. But because the fact is some of the truth that we’re telling them is going to be stuff that’s different than, than what they’ve learned their entire life and the way they’ve been taught all the time that their entire life, one of the core fundamental principles that, that we’ve, that we’ve have in from master circle is mother-father teacher feature. MMTP okay. And everything that we’ve learned into our life has come from a mother or father, a teacher, a teacher, and a teacher doesn’t necessarily have to be a school room teacher.
And a preacher doesn’t have to be from a pulpit, but these are people that are teaching us things over the course of life. And that’s how we’ve developed all of our information, uh, as a person today. And so sometimes when we’re giving different information, that’s difficult for some people to absorb. And so, but we have to be, but the only thing you can do is teach or communicate and educate the same way that you’re talking about. So they understand that what we’re doing is, you know, we’re, you know, this is what we think is going to be best for you, but we cannot continue to do the same thing that everybody else is doing, but yet you expect you to get different results. That’s the definition of insanity. We’ve got to start to change the behavior. And, and when it comes down to a pig question, you know, the, the question I love to ask people, and I, I, uh, is you’re going to, you’re going to pay now, or are you going to pay later?
Either you can pay for help, or you can pay for sickness. It just depends where you want to pay that money yet, because it’s going to happen at some point. It’s just a matter of when you choose to do that. But again, it’s flipping the script to that because we’ve got to get them, you know, inch. And one of the things I always tell people is yes, insurance is great for what it does. We will maximize a hundred, whatever insurance offers allows us to do, we’ll maximize that, but we don’t want that card. We don’t want that insurance card. That’s sick insurance card dictating your health. I’d rather you, Mr. Jones or Mrs. Jones be the, you have full control of what your health to do it. If you choose not to, that’s your choice, but don’t let a card choose that for you.
Right. Right. Yeah. And, uh, so, and, and how have you been, um, uh, dealing with the pandemic and, you know, as far as stress level at, at your office with your patients?
Well, you know, it’s, it’s, uh, again, it goes back to the cons consistent and, uh, commitment to education and communication to the patients. Um, you know, the first thing we do, we’re here, we’re here to serve people, right? We’re here to help people. And we got to make sure that they, they have comfortability. Um, one of the biggest life lessons I learned through through this entire pandemic is how you converse with somebody when they’re coming from a different place of where you’re, where you’re at. Okay. And what I mean by that is you can’t have, sometimes you want to have throw logic right into the mix of it. But many times people aren’t coming from a logical place. They’re coming from an emotional place. And a logical conversation with an emotional person is not going to match, and people are going to not going to receive that.
So you have to find out where somebody is in that conversation so that you can match them. If they want more logic than we give more logic. If we want more emotion than we have to come from an emotional place. And I think once you start to work with that and educate our patients to doing that, or through that communication, that’s one of the steps is finding out where they’re at, making sure they’re comfortable. And then again, going back to giving the truth, because as I suggested earlier, one of the things I think that, that failed us the most is there was nobody publicly, other than maybe Facebook or maybe something in it, but there was nobody publicly, nationally that was talking about here’s what you can do to put your best, put yourself in the best position to be healthy. Okay. It was all answers of how to be, this is what you need.
You know, I want you to block yourself up. I want you to stay, you know, for two weeks, I want you to stay six feet away. I want you to, you know, put a mask on and I want you to, you know, we’ll wait for vaccination and I’m not saying wrong or right on any of those things, but not one person talked about, okay, well, here’s some supplementations that you can do. This is what you should do for exercise. This is the sunlight you should be trying to get. This is what you, you know, things that you can do to help. You know, it has been proven over the years, as far as boosting immune system. And certainly chiropractic care has been beneficial as far as people being healthy and wellbeing. So, you know, it was consistently trying to deliver a message that people weren’t hearing so that we could help them become, uh, the best health advocates for their, for their own self. Okay. And, and that was one of the things that we just had to try to focus on and we’re consistently trying to focus on. Um, but the most important thing was matching and trying to meet them where they were at, because the message would never get there unless they were open to learning.
Yeah. I think a lot of it starts from within, so taking care of yourself mentally, physically, emotionally, uh, patients come in because they’re in pain, you know, I, a lot oftentimes talk about meditation, talk about working out, um, talking about, of course eating healthy supplements, but it all starts from the basics and, you know, and, and, and everything else is, you know, we, we understand that there’s a lot going on, but, you know, you can control what you can control. And I think it starts off with that. So,
Uh, I, I, I agree. I mean, you are, you know, uh, no one’s going to do anything they don’t want to do. Right. And so, um, you know, but it’s the best we can do is to make sure that they can give them the avenues to, to do, uh, to do their best and, uh, and allow them to flourish. Okay. I mean, as, as a doctor, that’s a Latin word to teach, right. That’s what we’re supposed to be doing, uh, is to consistently teaching people, uh, how to be, you know, we’re not supposed to do it for them. It’s supposed to, they’re supposed to take the active role. And I think that’s challenges us today because our society has really taught us to, you know, go to somebody and say, fix me. And the truth is like you just said, it’s, it has to come from within. They have to be willing to fix themselves. And, uh, you know, and being proactive towards that.
Right. Well, this was a lot of fun, Dr. Kirzner. I do appreciate you being my guest. Uh, and, uh, I want to also thank ChiroSecure, uh, for again, allowing me to be able to be part of this. I’ve had, uh, uh, uh, uh, an amazing journey with you guys. Um, and, uh, um, I guess I think this’ll be the last show for the year and we do appreciate it.
So, Dr. Hoang, thank you so much for inviting me on here. It was a, it was a wonderful time, and I really appreciate the opportunity to talk about something I love to talk about and helping people get to be better with that. So no better person to, to join this, uh, with, as, uh, the new, so I appreciate you, uh, allowing us to spend you,
I thank you
And have holidays.